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RedKite Associates: People
People: Paul Simpson
 Paul is a senior finance professional who has specialised for many years in designing, developing and delivering business and customer propositions. Paul, an actuary by profession, has developed and launched five major online initiatives in as many years, in both the private and public sectors.
A particular strength of Paul's is the ability to apply a simple, straightforward customer centric approach to a variety of businesses, from SMEs to FTSE 100 companies and to central government departments.
For the last few years, he has worked predominantly for the public sector focusing on leading customer research, identifying target customer segments and developing customer propositions for the online channel, including:
- www.businesslink.gov.uk
- the Money franchise area of Directgov
- the International Trade Single Window, a major project within the Business.gov programme
Prior to this, Paul was a founder of Egg plc where he was a key member of the core management team that created Egg, responsible for the customer and product solutions, designing the customer experience and was then Head of e-Commerce and finally Managing Director of Egg Retail.
His early career was with The Prudential, working in the UK, Australia and New Zealand, leading to roles as Head of Commercial Development (responsible for six product marketing and two actuarial teams) and as Business Development Director of Pru UK (responsible for strategic investment).
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Paul Simpson
Phil Wade
Steve Wright
Ian Freeman